Every row of data is a life whose story deserves to be told with dignity
Nuna was conceived with the intention of transforming healthcare for everyone. By changing the way we process payments, we can incentivize what truly matters instead of the standard fee-for-service model. Data driven and guided by compassion, Nuna’s brand was cultivated to help bring change.
The spectrum of data is oh so colorful—embracing diversity
Building out the design system for a mission-based data company was destined to be colorful. Color speaks to the human nature of our work and the spectrum of diversity that is impacted. Every column and every row is a person’s data worth keeping secure.
Digital Artifacts
Like most brands, Nuna’s mark had to be expanded into the physical world. The ethos for our branded apparel had to be new every time but still maintaining a sense of continuity. The fabric and colors would often be chosen to collide with each other to express the stratification our colors often were portrayed.
The fabric of an identity must be felt, the thread of the brand woven in meaning
Like most brands, Nuna’s mark had to be expanded into the physical world. The ethos for our branded apparel had to be new every time but still maintaining a sense of continuity. The fabric and colors would often be chosen to collide with each other to express the stratification our colors often were portrayed.